Mobile users are increasingly taking over the number of people who use a desktop and largely influencing how a marketer strategies. Marketing teams of many big companies have had to change and evolve with the changing landscape, and one major aspect of that is how web pages are displayed on mobile. It is easy enough for people to make an appealing website on a desktop, but when it comes to mobile, a lot of adjustments have to be made to retain the customers.
For one, the menu has to be accessible in a convenient yet appealing way, the images cannot take too long to load lest the customer gives up and leaves the sight, and navigation should be as smooth as butter for these users. This might seem like a hassle, but it makes sense once you consider how much is shared over social media, and how much social media is accessed from the phone.
When it comes to laptops or computers, people are usually restricted to one area at a time, and it isn’t the most portable device. Mobiles, however, are carried with the person everywhere, so if they wanted to check their Facebook or Instagram, they would not have to wait till they reached home but would open up the app.
Here is the Marketer’s guide on how to make accelerated mobile pages to attract more potential customers.
What are AMPs?
Accelerated mobile pages can be understood as an open-source framework that helps make the web experience faster and more pleasing. They are essentially copies of existing HTML files that just happen to load much faster than standard ones. The presence of one is usually indicated by a small grey icon at the top left of a webpage.
What are the individual components of AMP?
To understand how AMP works, we must first go through what it consists of.
- Html- JavaScript is something AMP does not support, so the main structure of AMP is in html, where the html code has a unique mark-up that is streamlined to be compatible with CSS.
- JS- this is the part of AMP that consists of all the fetch resources and other general jargon. You can explore the component library to work on the animation, layouts, content, and such.
- CDN- this is a proxy-based network that is recognized as AMP cache in a more general sense and helps to cache content faster so that information can be delivered faster.
AMP is at its core a minimal coding concept that serves to provide a responsive and smooth website performance.
How do AMPs make web pages load faster?
Now that you know about the components, here is how they work to load faster.
AMPs work by creating short forms of content, or blocks of the pages’ JavaScript that load separately instead of the entire page rendering. As opposed to what a traditional browser does, AMPs are designed to understand the page structure, resources, and other aspects of the design to help with the loading process, like loading the content, visuals, and ads separately.
AMPs have a well-defined process with the help of an entire additional data load that they keep in their sandbox iframe. This helps render the main elements of the website so as to avoid interrupting the loading process. Finally, AMPs work on resources of the websites where they categorize the priorities that enable faster loading of visuals and content.
Initially, AMPs were aimed at websites that were static, but they were adapted for eCommerce websites for faster loading on mobile devices. It helps avoid unnecessarily long waiting times and also resists loss of conversions, customer support, and page visits. This is why many marketers have understood the need for AMPs for their home pages, product pages, and product category pages. All of it is aimed at a better user experience and better sales prospects.
What are the advantages of using AMP on my website?
The catch is that implementing AMPs onto your website needs skilled development support, however, it can be of great benefit to the business you might be running, where customer loss is something it aims to prevent.
- Faster conversion rates: along with a better experience, AMPs instantly improve loading time. They can work on all major search engines to deliver speedy support for users to improve their chances at conversions and customer engagement.
- Flexible control: AMPs and CSS can be paired together for styling websites and getting new sets of data that can result in an enhanced buyer experience.
- Order values and sales maximization: AMPs enhance the performance of an eCommerce store which enables customers to stay and revisit the website for sales maximization.
- Custom AMPs: you are allowed to explore the search console and optimize and customize, which is a big advantage of AMPs.
Where is it all headed?
Google is all for AMPs, so much so that they are aiming to make artificial intelligence that can make the experience of browsing webpages effortless, which helps future marketers feature their website in a more appealing way. The AI will help stabilize connections with buyers.
The AI combined with the AMPs can put marketers at a great advantage where their ranking opportunities are increased. The AI can also help the marketers to understand their audience better, what their habits and buying patterns are, and so on so that a simpler buying experience can be achieved.
How can I get this for my website?
AMP helps businesses reach heights they could not have otherwise. This is because it helps produce implement and locate pages that can attain maximum ranking potential. The successful implementation of AMPs can mean enhanced user satisfaction that helps with conversions. This is why you should invest in a professional SEO company in India because AMPs cannot be implemented solo. You can use plugins and such that can take your site only so far, but to unlock the true potential of AMPs, you will require the professional help of a marketing team in India.
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