The acrylic sign can be the unique marketing tool that you have been looking for for years. If you know how to design and use them effectively, you can easily use the signs for increasing foot traffic as well as driving revenue.
But your signs have to be effective. And to increase the impact of the signs, you will have to follow a few suggestions. The right use of acrylic material will always draw the attention of maximum customers.
- Designing the brand logo
If you want your business to stand out in the crowd, you need a visually appealing logo. Acrylic signage can be a part of brand-building initiatives. So consider the design of the sign as an extension of the business. The best idea is to outsource the work to a trusted artist who can professionally design the logo using the benefits of acrylic.
- There should be a balance between the text and image if the logo contains both.
- Acknowledge a design that is simple, interesting, and easily memorable.
The prominent featuring of the logo on a permanent messaging medium shows that the brand is here to stay.
- Effective displays to connect
If the logo has successfully captured the attention of your potential customers, it’s time to share the contact information. You need to display information like website URL, phone number, address, and even business hours.
It’s also necessary these days to mention the social media handles as more customers will connect through these social media pages. Mention the business’ Instagram, Twitter and Facebook accounts on the sign and place it conveniently on the walls where the signs are easily visible.
You can also place the reviews of the happy customers on the social media pages as potential customers should find something new on the page once they connect with the information available on the signage.
- Attractive designs
An acrylic sign can be a strong medium to reach out to the mass. Hence, the design has to be effective. By effective, it does not imply that the sign must have multiple colors and text. In fact, just the opposite can be better.
- Maintain minimum text in the sign where you put the logo. Allow then brand to settle in the minds of people.
- Use 3-D letters for a distinct appearance.
The dimensional changes will make the signs innovative.
- Customize the shapes
Can you forgo the standard square shape of the signs? Then you can try the tailor-made shaps that will be only for our brand. An oval or some irregular shape is possible if you are using acrylic material.
The right shape to the graphic or logo will add to the focus on the brand.
Decide what’s best
With so many opportunities to customize the sign, it’s best if you can hire the most reputed designers for making these signboards. The expertise of experienced signboard designers in marketing the impact of a sign will help you to apply the best set of customizations for your sign.
