The COVID-19 pandemic changed the world as we knew it, for better or for worse. While the world is still recovering from the impacts of the pandemic, it is noteworthy that a lot of good also came with it in terms of innovation, creativity, and imagination. The art and cultural industry was heavily impacted by the pandemic and continue to recover. This industry is an important one because entertainment and art are the foundation of any society and give the masses something to look forward to. The social distancing norms and COVID protocols barred concerts and cultural events from occurring, and rightfully so owing to the demand of the situation. In this article, we are sharing some Benefits of LIVE Streaming on our event.
The virus is not gone, but artists and the masses, both are eager for in-person live events to make a comeback. The rise in live-streaming of events via live streaming services has provided several perks to budding new artists and the established ones as well in terms of audience reach and mitigation of risk. Listed below are benefits from live streaming for the art and cultural industry:
1. Exponential audience reach
In the artistic field of live events like concerts, shows, art galleries, etc, only a handful, a limited number of people can attend in the physical model. However, when the same event is live-streamed via a live streaming services provider, the audience reach and turnout are gigantic. Barriers like age, cost, distance, and commutation are eliminated in the digital model provided that the event is affordable or donation only. Live streaming helps in reaching a new global audience as well as helps retain the existing ones.
Live streaming services in India have given the art and cultural industry a platform to retain its presence and continue its growth to cater to its diverse audience. Not just artists but even the audience and fandom are eager to witness a live event. Long after the pandemic is gone, live streaming will continue to exist owing to the wide audience it provides access to. It bridges the gap between people and those who might not be able to attend in person can watch the live stream for a similar experience.
2. Greater access
When a band performs on stage in front of thousands of people, a certain intimacy and connection are formed between them. While live streaming, the remote audience may not be able to feel the same degree of intimacy, but the interaction dynamics are completely different on the digital. Despite the inherent and obvious distance between the fans and the artists, live streaming services offer a format that still allows for meaningful and close connections to be established.
Webcast service providers allow the remote audience to interact during the live stream directly and clearly. For instance, musicians or artists who like to converse in the middle of performances and share stories benefit from this feature and can connect more closely with their fandom. The digital distance indeed affects the intimacy which could have been established otherwise, but the connections formed digitally are also vital. Artists get an opportunity to sync their personalities with their form of art and present their raw selves to their audience. Webcast services are a good way to go for even budding artists.
3. Building an audience and a presence
The art and cultural industry is vast and each artist has different talents to offer. For instance, a musician makes revenue through touring with his band. While touring, they also build a presence and establish meaningful connections with their audience. The exposure earned during this time is priceless. With the pandemic looming, an alternative needs to be found, right?
Live streaming the same event via webcast services providers is an inexpensive and sustainable way to build a presence and gather an audience from home. A tad bit of an investment in sound and video equipment, and one is good to go. Close to professional digital concerts can be produced via streaming services providers as per one’s schedule.
Being regular with these live streams is integral for building an audience and connecting with them. Another added benefit of streaming service providers is that artists get the time and resources to actively dedicate and focus on their art and remain creatively engaged. Physical events tend to make it difficult to remain focused and develop new art or music. These digital experiences count, for both the audience and the artists.
4. A new platform
Live streaming companies have offered a new platform, like Dreamcast, to various artists, both budding and established. The young and budding artists are vulnerable and seem to have taken the hardest hit due to the pandemic. However, it is commendable that their urge and eagerness to perform outweigh all downsides, and they have come to terms with the new normal that is live streaming. The artists’ sector has adopted the digital as a new platform in a bid to reach their audience. The approach of “something is better than nothing” applies well here. Artists all over the world have taken this challenge head-on and webcast services providers are paving the way for them.
Conclusion
It has been widely accepted that live streaming is here to stay. Owing to the benefits it offers, live streaming may well continue even after the pandemic is done. Either way, it is safe to say that live streaming of events has become an integral part of our society and culture. Every industry, even the art, and cultural industry has adapted to this new way of life and artists have found new ways to uphold and retain their audiences.
The pandemic led to some very testing times and caused a huge blow to various industries, but it is noteworthy that in these times of hardship, creativity reached its peak. For better or for worse, something good came out at the end of it!
